Supporting resources: Photography and videography

ASU Brand Library (Canto)

Canto is the cloud-based digital asset management tool that the ASU Enterprise Brand Strategy and Management team uses to store ASU brand photography and imagery such as logos and other assets. You will need an account to view and download. 

Register for an account

Visit ASU Canto

Herberger Institute photo galleries (PhotoShelter)

PhotoShelter is the digital asset management tool the Herberger Institute Communications and Marketing team uses to store photography specifically for the school and units within the Herberger Institute. Your unit communications liaison is an invited user to the Herberger Institute PhotoShelter account and has access to download photos from the galleries. (Liaisons also have access to add their photos to our galleries. See the ‘Sharing your unit’s photos’ section below for more information).

Find your communications liaison
Directions for downloading photos as an invited user

If you feel you need access to review and download photos from the gallery for a project or work, please connect with your unit liaison and submit a project request to ask for access.

If you have questions about PhotoShelter, email Sarah McCarty at sarah.a.mccarty@asu.edu or Maritza Maurer at maritza.maurer@asu.edu.

Faculty portraits (ASU Widen)

Faculty and staff portraits will be kept in a separate area of Widen. Permissions are only given to a designated unit account - for the Herberger Institute, that is the Marketing and Communications team. If you need access to a faculty portrait, please make the request by submitting a project request. 

Submit a project request 

Please note that after a faculty or staff member has their portrait captured, the Enterprise Brand Strategy and Management team will upload the photos into Widen and send that individual a private link to download them.

Below are some friendly reminders regarding portrait usage:

• Faculty and staff members must be notified when their portraits are being utilized.
• Faculty and staff member portraits cannot be used in general marketing endeavors.

Stock photos

What if I can't find imagery within the ASU Imagery collection or don't have a budget for photography? 

Shutterstock

Shutterstock, a paid subscription, is available for some of the imagery options. If you do not have a subscription, contact the Communications and Marketing Department with your image choice. Here is a quick way to get this started. 

1. Select the desired image(s) and gather the designated URL and a screenshot for that image(s).
2. Then submit your image request with the project request form​, ​and it will be reviewed. Include your deadline so that we can include it within our production schedule.​ In most cases we should be able to download the image for you, but there is a monthly limit so it will depend on other projects we are working for the current month.

Creative Commons

Can I use free stock photograph - Creative Common websites? We strongly suggest not using free imagery. ASU's imagery should represent diverse, authentic and compelling experiences while aligning with the creative and innovative mission of the university and the Herberger Institute. Although in the short term, the free stock imagery might be meeting a project need, too often the free imagery can be found elsewhere – advertising/marketing for other companies. Plus, in leading the design and the arts for our faculty, students and community, often times the free imagery can be misleading in the mission of supporting our direct interest --- empowering our artists, students and community establishes our credibility.

Model release forms 

For any photos and videos that will be used for marketing and communications purposes, you MUST have model release forms signed. This means any identifiable person in a photography or video must sign the form. You can get more information on these forms and download forms on the ASU Brand Guide Rights and Permissions page. For events, we recommend having the form signed as part of registration prior to an event or at a registration table at the event. If that is not an option, we recommend having a staff member walk around with the photographer and get releases signed. The photographer can point out to you who needs to sign the form.

ASU recommends using Easy Release® (low-cost, one-time purchase) app for getting model release forms signed in person. You can also download forms and find digitally fillable forms on the ASU Brand Guide. 

People in public places like the ASU campus can have their photo taken without their permission. However, without a photo release you can only use these images for personal or editorial use. Because most of the work ASU marketers and communicators produce is considered advertising or commercial use, we need to obtain photo/model releases and keep them on file.

In addition to model release forms, you should also download and print and crowd notification of photography/videography.

Download model release forms and crowd notification
(if you need a multi signature form, email sarah.a.mccarty@asu.edu)

Make sure to archive your model release forms with your photography.