Supporting resources: Photography and videography

ASU Brand Library (Canto)

Canto is the cloud-based digital asset management tool that the ASU Enterprise Brand Strategy and Management team uses to store ASU brand photography and imagery such as logos and other assets. You will need an account to view and download. 

Register for an account

Visit ASU Canto

Herberger Institute photo galleries

The Herberger Institute maintains an archive of photos in Dropbox. If you need access to a particular folder or want help finding imagery, please put in a project request for photography. Not all of our photos have model releases on file for marketing uses, so please confirm before using images for marketing materials. 

> Submit a project request

If you have questions, email [email protected].

Faculty portraits 

Where can faculty, staff and/or administrators get a portrait (headshot)?

ASU Enterprise Brand Strategy and Management makes portraits for employees during weekly open studio hours throughout the year.

Employee portrait studio hours

Where can I find employee portraits?

Employee portraits can be found in ASU Brand Library on Canto in the Employee portraits section. 

Employee portraits in Canto

Stock photos

What if I can't find imagery within the ASU Imagery collection or don't have a budget for photography? 

Shutterstock

Shutterstock, a paid subscription, is available for some of the imagery options. If you do not have a subscription, contact the Communications and Marketing Department with your image choice. Here is a quick way to get this started. 

1. Select the desired image(s) and gather the designated URL and a screenshot for that image(s).
2. Then submit your image request with the project request form​, ​and it will be reviewed. Include your deadline so that we can include it within our production schedule.​ In most cases we should be able to download the image for you, but there is a monthly limit so it will depend on other projects we are working for the current month.

Creative Commons

Can I use free stock photograph - Creative Common websites? We strongly suggest not using free imagery. ASU's imagery should represent diverse, authentic and compelling experiences while aligning with the creative and innovative mission of the university and the Herberger Institute. Although in the short term, the free stock imagery might be meeting a project need, too often the free imagery can be found elsewhere – advertising/marketing for other companies. Plus, in leading the design and the arts for our faculty, students and community, often times the free imagery can be misleading in the mission of supporting our direct interest --- empowering our artists, students and community establishes our credibility.

Sharing your unit’s photos

Herberger Institute photo galleries

Please reach out directly to Adam Hunt at [email protected] to share any photos you have, and make sure your communications liaison is copied. 

> Find your communications liaison

Credits and model releases

Whenever you’re sharing photos, whether in an ASU News story, marketing materials, social media, etc., make it a habit to credit the photographer. 

Also, remember that for any photos and videos that will be used for marketing and communications purposes, you MUST have model release forms signed.

Sharing photos with students for portfolios

Some students will request copies of photos from productions or work they contributed for their portfolios. If providing imagery to ASU Students, please provide that these are copyright imagery: 

These images are provided as a courtesy for portfolio use only. The imagery collection is copyright with Arizona Board of Regents, a body corporate, for and on behalf of Arizona State University, and its agents and employees (ASU). All rights are reserved. Photography credit: [name of photographer]. When used in any format, the student should include the following information with the photo: "© Arizona Board of Regents. All rights reserved. Courtesy of ASU Herberger Institute for the Design and the Arts, [year taken]. Photographer: [name of photographer].

Model release forms 

For any photos and videos that will be used for marketing and communications purposes, you MUST have model release forms signed. This means any identifiable person in a photography or video must sign the form. You can get more information on these forms and download forms on the ASU Brand Guide Rights and Permissions page. For events, we recommend having the form signed as part of registration prior to an event or at a registration table at the event. If that is not an option, we recommend having a staff member walk around with the photographer and get releases signed. The photographer can point out to you who needs to sign the form.

ASU recommends using Easy Release® (low-cost, one-time purchase) app for getting model release forms signed in person. You can also download forms and find digitally fillable forms on the ASU Brand Guide. 

People in public places like the ASU campus can have their photo taken without their permission. However, without a photo release you can only use these images for personal or editorial use. Because most of the work ASU marketers and communicators produce is considered advertising or commercial use, we need to obtain photo/model releases and keep them on file.

In addition to model release forms, you should also download and print and crowd notification of photography/videography.

Download model release forms and crowd notification

Make sure to archive your model release forms with your photography.