Silhouette of student jumping on a gold background

Supporting resources: Branding

Find your communications liaison Submit a project request Find your logo and templates

Please remember that before any materials are printed or shared with the public, all public-facing materials, including ads, stories and articles, flyers, swag, etc., must be submitted for review using the project request form. We will review the design for branding standards and the copy for writing standards.

Resources to make sure your materials meet ASU standards:

About the ASU brand

ASU brand standards

Logos, wordmarks and more
- Please note, there are ASU-approved logos and wordmarks for the Herberger Institute and its units.
  Find your unit marks in your unit toolkit
- For programs that are not eligible for a logo or a word mark, you can work with your unit communications liaison to submit a project request for key artwork or for type treatment. These marks must be used in conjunction with the Herberger Institute logo (ASU logo in some cases).
  Examples of key artwork: Popular Music key artwork; Design and Arts Research treatment; MIX Center type treatment.
  
  Find your communications liaison
  Submit a project request
- Please note, if you are working with an organization external to ASU that wants to use a logo, they need permission. If it is a partnership, logo usage for each partner needs to be outlined in the contract. Any individual, organization or entity external to the university interested in using any of the university trademarks must contact ASU Trademark Licensing by emailing sundevillicensing@asu.edu. Anyone internal to ASU must contact Enterprise Brand Strategy and Management.
ASU color palette
ASU fonts and typography
ASU brand execution guidelines
ASU brand examples
ASU writing standards

Toolkit

For presentations, posters, flyers and more templates that are already visually branded, find your toolkit.

Designed materials

For information on how to get help designing materials, visit the Marketing resources page.

Contact us

Visual branding | Adam Hunt | adam.r.hunt@asu.edu

Writing/ logistics | Sarah McCarty | sarah.a.mccarty@asu.edu