Please remember that before any materials are printed or shared with the public, all public-facing materials, including ads, stories and articles, flyers, swag, etc., must be submitted for review using the project request form. We will review the design for branding standards and the copy for writing standards.

Supporting resources: Branding
Resources to make sure your materials meet ASU standards:
- Logos, wordmarks and more
- Please note, there are ASU-approved logos and wordmarks for the Herberger Institute and its units.
Find your unit marks in your unit toolkit - For programs that are not eligible for a logo or a word mark, you can work with your unit communications liaison to submit a project request for key artwork or for type treatment. These marks must be used in conjunction with the Herberger Institute logo (ASU logo in some cases).
Examples of key artwork: Popular Music key artwork; Design and Arts Research treatment; MIX Center type treatment.
Find your communications liaison
Submit a project request - Please note, if you are working with an organization external to ASU that wants to use a logo, they need permission. If it is a partnership, logo usage for each partner needs to be outlined in the contract. Any individual, organization or entity external to the university interested in using any of the university trademarks must contact ASU Trademark Licensing by emailing sundevillicensing@asu.edu. Anyone internal to ASU must contact Enterprise Brand Strategy and Management.
- Please note, there are ASU-approved logos and wordmarks for the Herberger Institute and its units.
- ASU color palette
- ASU fonts and typography
- ASU brand execution guidelines
- ASU brand examples
- ASU writing standards
Toolkit
For presentations, posters, flyers and more templates that are already visually branded, find your toolkit.
Designed materials
For information on how to get help designing materials, visit the Marketing resources page.
Contact us
Visual branding | Adam Hunt | adam.r.hunt@asu.edu
Writing/ logistics | Sarah McCarty | sarah.a.mccarty@asu.edu